Color plays an important role in how the identity comes to life. Color amplifies brand expression and our personality.

Primary palette

The primary palette are the core colors employed in our identity.

Name:
Crimson
CMYK:
0/85/85/12
RGB:
224/34/34
HEX:
#E02222
Name:
Dark Red
CMYK:
0/85/85/76
RGB:
61/9/9
HEX:
#3D0909
Name:
White Smoke
CMYK:
0/3/2/1
RGB:
252/245/246
HEX:
#FCF5F6

Secondary palette

The secondary palette are the supporting colors in our identity.

Name:
Misty Rose
CMYK:
0/7/10/4
RGB:
244/227/220
HEX:
#F4E3DC
PMS:
Not specified
Name:
Midnight
CMYK:
51/37/0/80
RGB:
25/32/51
HEX:
#192033

Proportion

The balance of color is important to maintain a cohesive identity. When using the palette in any context, reference the proportion of colors below.

33%
34%
11%
11%
11%

Combinations

Some colors are not suitable to be used in combination with others. The following diagram demonstrates approved color combinations.

For any questions about using these guidelines, please contact:

www.ecinnovations.com/connect