At the heart of the identity is our unique typographic voice. Type influences the tone of language and brand expression.

Primary typeface

Haffer is our primary typeface.

Haffer is used in both upper and lower cases.

Haffer

Displaay Type Foundry

Haffer TRIAL Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+

Supporting typeface

Copernicus is our supporting typeface.

Copernicus is used in used in sentence case only.

Copernicus

Labor and Wait Foundry

Galaxie Copernicus Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+

Weights

Type weight provides hierarchy to distinguish between pieces of information. Use this as a guide for typeface weights employed in our brand.

Haffer Bold

Haffer TRIAL Bold
 

Haffer Regular

Haffer TRIAL Regular
 

Copernicus Medium

Galaxie Copernicus Medium
 

Specimen

Typefaces transfer the voice of an organization to the reader.

Haffer Bold

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0
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Haffer Regular

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Copernicus Regular

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B
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9

Setting type

When setting type, the leading should be consistent across various applications. Leading refers to the space between lines of text.

Leading can be calculated with the following formulas. Type sizes are for example only. When calculations are in decimal points. Round the calculations up, or down to the nearest whole number.

Headline / Display

Copernicus Medium

46/150pt

Sentence case

Type size × 1.15 = leading. Headlines at 80pt would have 92pt leading.

Subhead

Haffer Bold

22/36pt

Upper case

Type size × 1.45 = leading. Subheads at 22pt would have 32pt leading.

Body

Söhne Buch

15/21pt

Sentence case

Type size × 1.4 = leading

Body copy at 14pt would have 20pt leading.

Hierarchy

Size, scale and position all play a factor in how information is read. Always ensure there is a purposeful difference between type sizes. Type sizes are for example only.

Headline

Copernicus

80/88pt

Sentence case

Headlines nulla vitae euismod sem. Integer ut vehicula mauris.

Subhead

Haffer Bold

30/36pt

Sentence case

Subheads suspendisse aliquet at dui eu pellentesque. In dui turpis, mollis vel est ullamcorper, bibendum consectetur massa.

Body

Haffer Regular

15/21pt

Sentence case

Body phasellus at ornare mauris, eu viverra tellus. Curabitur sit amet lorem lorem. Praesent vel turpis ex. Pellentesque in felis ante. In massa dolor, porta sed dictum non, gravida et urna. Phasellus imperdiet ligula eu neque blandit, vitae lacinia augue consequat.

Testing type

Select a type field to test out individual typefaces of our type family.

Headline

Söhne Halbfett

Sentence case

Headlines nulla vitae euismod sem. Integer ut vehicula mauris.



Subhead

Haffer Bold

Sentence case

Subheads suspendisse aliquet at dui eu pellentesque. In dui turpis, mollis vel est ullamcorper, bibendum consectetur massa.



Body

Haffer Regular

Sentence case

Body phasellus at ornare mauris, eu viverra tellus. Curabitur sit amet lorem lorem. Praesent vel turpis ex. Pellentesque in felis ante. In massa dolor, porta sed dictum non, gravida et urna. Phasellus imperdiet ligula eu neque blandit, vitae lacinia augue consequat.



Don’ts

Do not diminish the value of typography in our brand. Avoid the following treatments.

Don’t use other typefaces

Don’t use incorrect leading values

Don’t use incorrect tracking values

Next

For any questions about using these guidelines, please contact:

www.ecinnovations.com/connect