EC Innovations
Logo
Logo
The logo is the primary identifier of our brand. It is used to quickly communicate our name and identity to the world.
Background
Our logo is underpinned by our core message “Unlock total potential”. The logo itself is inspired by the tip of a key. The negative space in the logotype between the letter C and I forms the shape of a keyhole.
Logo
Our logo is the primary identifier for our brand. It captures our name, mission, and legacy.
On color
When combining the logo with brand colors, always ensure there is ample contrast in color pairings. The following examples are approved combinations.
Single color
Always maintain ample contrast between the background and the logo.
SERVICE LOCKUPS
Our brand’s architecture is that of a branded house. Below are the lockups we use to communicate in specific audiences and verticals.
TECHNOLOGY LOCKUPS
We have a seperate lockup for our own technologies. It’s important that the correct lockup is used to represent the correct product, technology or service.
Scaling
The logo has been carefully crafted to read well, even at small sizes. There is no limit at large scale, but be careful at smaller sizes. If legibility is an issue, it’s too small.
Clear space
Don’t crowd the logo. When placing other elements nearby, ensure minimum clear space for brand consistency.
Clear space is calculated using the height and width of our logo.
Supporting logo
Social icon
The social icon is the simplest form of identification for our brand.
Don’ts
Do not diminish the value of the logo in our brand. Avoid the following treatments.
Don’t stretch
Don’t outline
Don’t unapproved colors
Don’t apply shadows or effects
Don’t rotate
Don’t apply patterns
Next
For any questions about using these guidelines, please contact:
www.ecinnovations.com/connect